BLOGGERS and journalists from around Australia are spending the weekend watching Ballarat blossom.

Writers from publications such as Home Life, The Australian and Sunday Style, as well as bloggers from mamamia and Eat and Drink, were invited to spend two days seeing the best Ballarat has to offer in art, culture, food, wine, fashion, shopping, gardens and events.

The journalists were invited as part of the second annual Ballarat Regional Tourism “Ballarat in Bloom” spring-summer marketing campaign.

BRT business development and events manager David McMahon said the event was about showcasing Ballarat to journalists, writers and bloggers from around Australia.

“It’s about changing the myth of Ballarat and really exploring it, not just with events but local attractions as well,” Mr McMahon said.

“It was the second time we’ve done it and it was a raging success in 2012.

“It’s about getting an online platform to spread the word about Ballarat. The value of this PR Ballarat couldn’t buy.”

The writers were split into three groups, including one aimed at food critics, one for families and the third for vintage fashion.

Peter Ford Catering created a menu for the first group, which also visited local producers Inglenook Dairy and Spring Creek Organics.

The families group was entertained by Ballarat’s four main attractions: Sovereign Hill, the Ballarat Wildlife Park, the Museum of Australian Democracy at Eureka and Kryal Castle.

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